Posts Tagged ‘Volatility’

Elon Musk on branding…

April 26, 2015
Elon Musk at TED

Elon Musk at TED

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” ~ Elon Musk

Very true. At this point in our history, a brand is truly what the targeted audience feels it is. It can also be quite volatile. Scary thought for those of us in marketing and branding…

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