Elon Musk at TED
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” ~ Elon Musk
Very true. At this point in our history, a brand is truly what the targeted audience feels it is. It can also be quite volatile. Scary thought for those of us in marketing and branding…
Mark's Emerging Media Blog 