Posts Tagged ‘Pepsico’

Be Who You Are…

June 18, 2011

“You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” – Frank Cooper, Pepsico

Of course to be confident in your position, you need to have one….