The Olympic Bullies

I felt a strong need to share this blog post from Seth Godin here on my blog. (Not 100% sure that I can, but since I am not a business per se, it is probably OK.) I assure you it is quite short, but still rather insightful: Jumping the Olympic Shark

This post highlights how brands that have lost their way will often become bullies, and seek to close down discussion that the brand is not been paid for. He reminds us that Brand is not a word, but rather a set of expectations. You can’t build a brand by suing those who choose to talk about your brand. Something we would all be well served to remember…

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