Posts Tagged ‘Brian Solis’

Does community always matter?

April 6, 2016

…and additionally, is “community” always the same or does community look differently depending on time, circumstance and context?

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A Cosplay gathering (Image courtesy Pixabay user nile | CC0 Public Domain)

Brain Solis has been quoted as saying: “Community is much more than belonging to something; it’s about doing something together that makes belonging matter.” The sentiment expressed here seems to be that belonging for the sake of belonging may drive longevity, but it definitely does not drive engagement. At least not in long run. Engaging together as a group in an activity is what makes belonging matter…at least from a community building perspective.

But is that actually so? Do we need to be involved in the sense of “doing something together” to be a community? Does community always equal engagement? Are communal activities always needed to drive community?

It seems to me that sometimes, we just want to be a part of a community, and that there are different levels of commitment, but all may be communities. After all, there are valid arguments that belonging matters more than engagement in the sense of shared activity: it matters to us for visibility…or the size of the group may be what matters… or we may belong because the group inspires trust. In fact, there seem to be times when just belonging for the sake of belonging is what matters. And these “communities” are often vibrant. The real question though may well be: are they long lasting or just a moment in time?

I have listed some references below that speak to various aspects of this thought. I’d like to know yours.

Just belonging matters:

https://www.psychologytoday.com/blog/ulterior-motives/201203/it-is-motivating-belong-group

http://healthland.time.com/2011/03/18/belonging-matters-researchers-halve-racial-gpa-gap-with-brief-exercise/

Visibility matters: http://gradworks.umi.com/36/63/3663476.html

Size matters: http://macdgroup.com/2013/10/15/why-size-matters/

Trust Matters: http://journal.frontiersin.org/article/10.3389/fpsyg.2015.00661/full

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