Build engagement, not dominance with your customers…

Man-looking-happily-at-phone-Betsie-Van-Der-Meer-Taxi-Getty

A man who is happy with his mobile experience

 

“As the consumer’s device of choice, mobile is almost always on hand. It’s the brand’s first point of contact with the consumer, but that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.” ~ Carin van Vuuren, Usablenet

Fit the technology to the user, rather than the other way around. An important thought to live by in this era where many organizations still view technology, rather than engagement, as the path to competitive advantage.

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3 Responses to “Build engagement, not dominance with your customers…”

  1. therealityofsocialmedia Says:

    Engagement is king! Check out my blog for more posts all about social media!

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