Response time is key with digital consumers

“Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes president

Suggestion Box

Little harder to ignore, don’t you think? And with the immediacy of the situation that is often posted, why would you want to. Address it when possible and move on.

If you do choose to ignore comments either sent to you via smartphone or on a social media platform , you risk finding out the difference from analog paper submission and digital submissions on the always potentially viral web….

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