Follow the Money…

Just another indication that payment apps have the potential to be the next gen of portals… Square Launches Web Directory to Find Local Merchants:  http://tinyurl.com/9tk38xw

This latest venture shows that relationship ownership will often revolve around who controls the money flow.

Square provides the ability for retailers and service providers to easily take payments via mobile while consumers are at physical locations. In a media such as mobile, which is still predominantly focused on the here and now, facilitators of transactions are well positioned to capture traffic flow, as they own the awareness of both retailers and the consumers.

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